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Porsche bets big on e-bikes: To launch new range of electric bicycles

Sports car icon Porsche seems to be taking a very keen interest in the e-bike market, having created two brands that will develop and manufacture e-bike components and motors for use in Porsche e-bikes and other brands as well. Porsche eBike Performance GmbH, based in Ottobrunn near Munich, will develop electric drive systems for two-wheelers. These include motors, batteries and the necessary software architecture for connectivity solutions.
Moreover, Stuttgart-based P2 eBike GmbH – powered by Porsche intends to use these drive systems to launch a new generation of Porsche eBikes from the middle of this decade.
"We see great potential for Porsche in the eBike segment. This is why we are consistently expanding our activities in this area," says Lutz Meschke, Deputy Chairman of the Executive Board of Porsche AG and Member of the Executive Board for Finance and IT.
eBike drive systems under the Porsche brand name
In addition to compact drive systems from Fazua, Porsche eBike Performance GmbH will develop and produce particularly powerful eBike drive systems under the Porsche brand name.

Both product categories will be distributed to eBike manufacturers worldwide in the future, with the newly founded joint venture acting as a technology partner. The electric drive systems will be used in Porsche eBikes as well as in the products of other brands.
In recent months, Porsche has acquired stakes in several companies in the eBike segment. In addition to the Croatian eBike brand Greyp, these include Fazua. In June, Porsche increased its stake in the company from 20 to 100 percent. Based in Munich, Fazua - ‘light’ eBike maker - will now be merged into Porsche eBike Performance GmbH.
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